My name is James Sullivan. I founded The Abbington Group in 1995.
I live in a great area for live music where, if I want to sit in a concert setting and pay $10 – $80 or more for a ticket I can see musicians from around the world or if I want to go to a restaurant or brewpub and sit at the bar to listen to local musicians play for free I can do that too.
I book music for local restaurants and I’ve learned a lot about the “business” of presenting and playing free live music. The bottom line is that it doesn’t matter how good the music is, it is how many people are there to hear it and how much money do they spend on food and/or drinks.
A business analysis of the venue’s projected profit during the presentation of free live music determines, in advance, what the venue owners will offer to pay musicians. Based on what I know about how much musicians get paid in local venues I know they have a difficult time making a living playing in these venues.
I’ve come to realize that they need an income source in addition to what they earn in the venues where they play.
So, I asked myself, is there a way for musicians to make an income that is not solely dependent on venue pay and tips? A supplemental income that will allow them to play in more venues and get more fans and followers?
Yes, I believe there is…sponsorship agreements with local businesses and individuals who want to support local musicians through a sponsorship payment arrangement.
To help educate sponsors and musicians to the possibilities this concept presents I created The Abbington Group’s We Support Live Music Network – the place where sponsors and musicians connect.
The Abbington Group’s We Support Live Music Network is a free resource for sponsors and musicians.
Contact – jimsull@gmail.com
May 2018
Photo by William White on Unsplash